Public Relations Specialist

Job Description

Description

PeaceHealth is seeking a Public Relations Specialist. Salary range is $59,000 - $88,000, depending on experience. 

Must be fully vaccinated for COVID-19 including 2 doses of a 2-dose series or 1 dose of a 1-dose series plus 14 days beyond the final dose prior to start date.

** Hybrid remote/onsite position. PR Specialist will live within commuting distance of a PeaceHealth network location in Oregon, Washington, or Alaska by start date.

JOB SUMMARY

Responsible for coordinating proactive and reactive public relations (PR) efforts and support activities and teams dedicated to public relations. Coordinates with PR agency/partner. Prepares key messages/talking points/communications plans, identifies most appropriate spokesperson, develops media pitches at network and system levels; and develops trusting relationships with local, regional and national media as identified in collaboration with network and system director(s).

Responsible for developing communication plans and messages for a variety of internal and external audiences. Ensures the delivery of strategic, timely and cost-efficient communications messages, events and materials to achieve specific, measurable goals, in alignment with organizational priorities. Responsibilities include application of communication, public relations and marketing principles, efficient project management, quality execution, internal and external content creation, excellent interdepartmental communications, and the ability to manage multiple priorities to meet demanding deadlines with a variety of stakeholders and teams. 

ESSENTIAL FUNCTIONS

• Reactive public relations, and crisis management: Oversees day-to-day public relations and media engagement activities. Supports network communicators in assuring reach and impact of strategic media messages aligned with organizational strategies and objectives. Plans for, and leads implementation of, communications efforts responding to urgent issues and crises. Collaborates with PR agency/partner as assigned.
• Public relations planning and implementation: As assigned, works with stakeholders to develop systemwide public relations plans for strategic and mission-driven initiatives. Includes: Goals of public relations, key audiences/stakeholders, messages, timing, approvals needed, and other essential elements. Implements the plan. Monitors effectiveness: makes adjustments as needed.
• Communications planning and implementation: As assigned, works with stakeholders to develop internal and external communications plans for significant initiatives. Includes: Goals of communication, key audiences/stakeholders, messages, timing, approvals needed, and other essential elements. Implements the plan, including coordinating use of distribution lists. Monitors effectiveness of communications; makes adjustments as needed
• Public  relations content development and promotion: Suggests and prepares news releases, story ideas and pitches; fact sheets; op-eds, and other materials to ensure that PeaceHealth messages are consistently and accurately presented in earned and social media channels. To facilitate publication, develops positive relationships with and responds to inquiries from key reporters. 
• Measurement and reporting: Measures effectiveness of communications and public relations efforts against plan, division and organizational goals, as needed. Develops, tracks, and reports on PR metrics, including sharing of media insights with all appropriate stakeholders including system and network senior leadership. Collaborates with analytics or other partners to ensure earned media and other required metrics are included in division reports.
• Stakeholder Management Communicates with internal customers, division caregivers and contractors to coordinate the planning, development, production and evaluation of targeted communications plans, materials, campaigns, electronic media and media relations.
• Supports significant special projects as assigned by department leadership.
  

QUALIFICATIONS

EDUCATION:

Bachelor’s degree in a related field such as English, Communications, Public Relations, Journalism, Marketing or equivalent combination of education and experience in a related field required.

EXPERIENCE/TRAINING:

• Minimum of three years of experience required in a public relations or marketing communications setting.
• Experience in preparing for and leading through issues and crisis management.
• Experience pitching news stories or working with members of the media preferred.
• Experience in a health care setting preferred.

OTHER SKILLS:

• Proficient presentation skills or a willingness to develop in this area.
• Strong writing and project management skills are essential.
• Experienced with web communications and social media.
• Familiarity with media monitoring software applications (e.g. Cision).
• Proficient in MS Office applications, specifically Outlook, Word, PowerPoint and Excel.
• Familiarity with desktop publishing software preferred.

PHYSICAL/COGNITIVE REQUIREMENTS

• Ability to lift objects weighing 30 lbs. or less.
• Job duties frequently require intense concentration and attention to detail (34-65% of work time).

See how PeaceHealth is committed to Inclusivity, Respect for Diversity and Cultural Humility.  

For full consideration of your skills and abilities, please attach a current resume with your application. EEO Affirmative Action Employer/Vets/Disabled in accordance with applicable local, state, or federal laws.